New Revenue Stream
Earn every time your product resells
Your products are already being resold — today you see none of it. ROO automatically earns a royalty for your brand on every peer-to-peer resale across the network.
Luxury brands capture nothing of the fast growing £50B luxury resale market. ROO changes that.
How it works
1
Connect your store
Live in just 30 minutes — no additional team operations required
A 30-minute Shopify or API integration. No changes to your checkout or operations.
ROYALTIES EARNED
€0+18.4%
RESALE VOLUME
€0+11.2%ACTIVE RESELLERS
0+12.1%ACTIVE CURATORS
0+16.7%Turn past sales into portfolio income
Passive income from Day 1
When your products change hands, ROO records the sale and distributes royalties to you automatically — income from pieces you sold years ago.
YOUR OWNER COMMUNITY · EUROPE
12,480 owners+0
similar wardrobes
Find similar buyers
Understand your owner community
Turn every resale into a new customer
See who owns your products and how they shop. Re-engage sellers with store credit — then ROO finds similar buyers and grows your store's sales.
HOW ROO CHANGES
One connection. Three ways your brand grows.
Understand your owner community
See who owns your products — and how they shop
ROO rebuilds the customer relationship, giving you a living view of who owns and wears your brand.
Increase your customers’ LTV
Turn resellers into repeat buyers
Resale payouts convert into store credit that customers spend on your new collections.
Want to see exactly how it works?
You stay in control
ROO operates as your backend infrastructure — you decide exactly what appears, where, and to whom.
You decide what sells.
Stock source
Choose which warehouses and stock pools are eligible to list on ROO.
Buyer region
Limit which markets and regions can buy your products.
Product type
Include or exclude categories — keep non-resale items like beauty out entirely.