Luxury brands capture nothing of the fast growing £50B luxury resale market. ROO changes that.

Connect your store in 30 minutes. ROO's infrastructure automatically turns the resale of your products into new revenue streams — resale royalties, enhanced CRM data, and higher LTV — while our AI drives your primary sales even further.

How ROO works

1

Integrate

Live in just 30 minutes — no additional team operations required

Install the ROO plugin to your e-commerce platform or POS.

2

Earn resale royalties

Passive income from Day 1

Every time your products resell on ROO, you earn commission automatically.

3

Grow primary sales

AI-powered customer acquisition

ROO AI targets high-intent wardrobes across the network to drive new primary purchases.

What changes when you connect to ROO

Today
  • You lose the customer after the first sale — no data, no relationship
With ROO
  • New Revenue Streamearn automatically every time your product resells
  • Understand your owner communitysee who owns your products and how they shop
  • Increase your customers’ LTVBring resellers back to your store by offering store credit.

One connection. Three ways your brand grows.

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New Revenue Stream

Earn every time your product resells

Your products are already being resold — today you see none of it. ROO automatically earns a royalty for your brand on every peer-to-peer resale across the network. No listing, no manual work, no change to how you operate.

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Understand your owner community

See who owns your products — and how they shop

Normally you lose the customer the moment they resell or buy second-hand. ROO rebuilds that relationship — giving you a living view of who owns and wears your brand, and what they're likely to buy next.

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Increase your customers’ LTV

Turn resellers into repeat buyers

Resale payouts convert into store credit — with a bonus you control — that customers spend back on your new collections. A one-time reseller becomes a returning primary customer, and the relationship continues well beyond the point of sale.

Want to see exactly how it works?

You stay in control

ROO operates as your backend infrastructure — you decide exactly what appears, where, and to whom.

You decide what sells.

Stock source

Choose which warehouses and stock pools are eligible to list on ROO.

Buyer region

Limit which markets and regions can buy your products.

Product type

Include or exclude categories — keep non-resale items like beauty out entirely.